Niche Hospitality Unveils VUE Cocktail Lounge and Event Venue

Worcester, MA – Niche Hospitality Group announces the opening of VUE Cocktail Lounge and Event Venue, a striking new destination located on the 23rd and 24th floors of 446 Main Street, home of Vivienne Coastal Mediterranean. Offering sweeping views of the city, refined cocktails, live jazz, and a sophisticated events space, VUE introduces curated nightlife and private entertaining to downtown Worcester.

THE LOUNGE

VUE Cocktail Lounge, situated on the 24th floor, will open to the public for its debut weekend on Saturday, December 27 at 5:00pm, followed by Sunday, December 28 at 11:00am with a celebratory "Champagne Brunch”. The cocktail program at VUE showcases elevated craft cocktails, select wines, premium Champagne, refined beers, and artful mocktails. The food menu complements the experience with caviar service, raw and chilled selections, tinned fish, artisan meats and cheeses, and the lounge’s signature Floor Two Four Cheesesteak.

THE EVENT VENUE

Located one level below on the 23rd floor, the VUE Event Venue is available for private bookings and offers a dramatic setting for both social and corporate gatherings. The space can accommodate up to 200 guests for cocktail-style events, 160 guests for banquet seating and 50 guests for plated dinners. The venue is fully equipped with state-of-the-art audiovisual capabilities for meetings and presentations, along with custom mobile bars to create tailored event experiences.

PARKING AND ENTRY

Access to VUE is seamless via an attached parking garage with entrance at 40 Pleasant Street. Guests may enter the building from parking level P3, where a secure dial-in directory provides direct access to both the lounge and event venue. Validated parking is complimentary.

HOURS OF OPERATION

Following opening weekend, VUE’s regular public hours will be:

Fridays & Saturdays, 5:00pm–1:00am, featuring live jazz and classic standards from 6:00–9:00pm, transitioning into curated downtempo lounge music through close.

Sundays, 11:00am–8:00pm, with Champagne Brunch from 11:00am–3:00pm accompanied by live jazz and standards.

SEMI-PRIVATE MEMBERSHIPS

In addition to public hours, VUE will offer a semi-private membership program, granting members exclusive access to the lounge on Mondays, special benefits, and preferred access to additional venues located within 446 Main Street such as Vivienne Coastal Mediterranean.

NEW YEAR’S EVE AT VUE – GRAND OPENING PARTIES

Niche will be celebrating the grand opening of VUE with TWO distinct parties on New Years Eve – a 1920s Cocktail “Dinner” Party from 7–10pm on the 23rd floor, and a Roaring 20s First Night Celebration hosted by Niki Luparelli and The Grave Diggers from 9:30–2am on the 24th floor.

Both events promise a night of live music and elevated dining, and for the ultimate New Year’s experience, guests can choose to attend both events. Details and tickets at nichehospitality.com/events.

Follow Vivienne Coastal Mediterranean on Instagram and Facebook for updates (@vivenneworcester).

Vivienne Coastal Mediterranean
VUE Cocktail Lounge and Event Venue
446 Main Street
Worcester, MA 01608
www.vivienneworcester.com

Media Contact:
Michael Covino
mcovino@nichehospitality.com